OUR METHODOLOGY

Art is a powerful cultural expression that signifies value, aesthetics, and power dynamics, especially when used by a business or real estate developer in an effort to create a sense of place. We know that investing in art and culture can increase a sense of belonging and encourage people to spend more time in a place. We know that art and culture contributes to better mental and physical health, creating better health outcomes for individuals and communities. We also know that wealth redistribution is possible and we hope that by increasing art commissions for BIPOC and women we will help, if only in a small way, to create more equity for those who have been historically left out of the art commission market.

Our methodology is based on our experience in and understanding of real estate development, tech, omni-channel marketing, community development, and art production. We aim to maintain and contribute to existing local culture as well as increase wealth for women and people of color artists. Using our methodology, we create one-of-a-kind experiences that deepen the human connection.

Our process is iterative and project-specific.

RESEARCH

We start our process by assessing the demographics and cultural history of a site, performing digital and/or in-person research, and creating an asset map.

ANALYSIS

Next, we identify strengths and weaknesses of potential artists and projects. We analyze the existing cultural landscape and the desired outcome of the client to create a strategy for a community-strengthening artwork or activation.

SITE ASSESSMENT

We always do a virtual or in-person site visit to assess the location and surrounding area. We provide our client with our suggestions on how to best approach the project.

STRATEGY

We provide a strategy for the entire project based on our clients needs. This can include implementation and marketing.

CURATION & PRODUCTION 

Once we are clear on the goals of the project, existing cultural landscape, and how best to meet our clients needs, we curate and start producing the project. The details of production depend on the project and the clients budget and timeline.

For our full service art package, our process takes a few months from start to finish, but can take longer if the project includes multiple sites or multiple artworks. If you just need a list of artists for your project and you want to do reach out to the artist directly, you can hire us for a curated list of artists, which can be expedited for a speedy turn around.